- 01Migrating the Daki app to the global platform+20% relative in session→order conversion, with CX preserved — contact rate flat through the entire rollout
- 02Raio: in-house last-mile platformmigration within the contract deadline · third-party license cost eliminated · no productivity drop
- 03Retail media portal for the industrybet redirected before the build · portal cut to less than a quarter of the original scope · evidence became a gate in the prioritization process
- 04Subscription program and coupon wallettarget-segment average order value +5% (causal, test vs. control; sustained post-rollout) · subscriber acquisition +38% vs. control
- 05Courier map in the post-order journeycontact rate for the target reason −30% · a new recurring media revenue line
- 06Design system foundation and AI speca 2-week sprint → the complete foundation · two years later, it became an AI spec without rewriting a single definition